THE OBJECTIVE
At such a grand scale event, how can we help visitors navigate and learn about the artists featured?
In July of 2018, an arts festival was featured in Lisbon, Portugal. During this festival, there were artists featured from 20+ countries in 3 different categories: Talent Showcase, Film Festival, and Art Gallery.
With more than 250 featured artists in this festival and more than 40,000+ attendees, how will we be able to best create a platform to help visitors navigate the festival venue and also learn more about the featured artists?
THE RESEARCH
UX Designer and Stakeholders
In light of this being a time sensitive project and being one of two UX Designers working directly with the stakeholders, the user research component came from the requirements put forward by the project stakeholders.
What is the project need?
As the Jubilee Arts Festival will be a well sought out event in Lisbon, the project owners needed to create an experience on a kiosk platform that would help assist all visitors learn about the artists as well as serve as a go-to resource for navigation purposes.
How should this kiosk impact the user and their festival experience?
Our stakeholders would like these kiosks to be placed in each festival category location. The kiosks will serve as one of the center interfaces to help guide both artists and visitors.
Stakeholders requested for the following components:
- Ability to search for artists based on country of origin or by festival category
- Provide users with access to learn about featured artists
- Detailed view of the festival schedule
- Map of venue and where each festival category will be held- map was provided in design by stakeholders
THE USER
A Jubilee Arts Festival Attendee
The kiosk being designed for this internal festival needed to cater to people coming from all around the world. Based on conversations with the stakeholder as well as conversing with community members who would be attending the festival, the following persona was composed.
Meet Aisha
"I want to make sure I attend all the parts of the festival on time and learn a lot"
About
- User is English speaking and comes from Canada
- Visiting the Jubilee Arts Festival to support a friend
Behavior/Needs
- Knows very little about the festival campus and depends on signage to navigate
- Would like to get to festival locations on time to enjoy the full performances
- Enjoys learning about all the artists performing
THE WIREFRAMING
Due to this project being time sensitive, after having conversations with the stakeholders to understand the kiosk requirements, I worked alongside with my Project Managers to put together the low fidelity wireframes that would further solidify the stakeholder requirements and where I, as the UX Designer, was able to create UI components and confirm the global navigation that would offer our users with a seamless and intuitive experience.
THE PROTOTYPE
After going through a few rounds of feedback with the stakeholders and incorporating the style guide standards set in place, the following prototype was then passed over to the developer team located in India to begin development.
Please click on the video below to view prototype.
THE TEAMWORK and MY LEARNINGS
Serving as a UX Designer on the Jubilee Arts Festival team was truly an honor. I received the experience of working on a balanced team with a project manager and developers, along with interacting with stakeholders. In addition, this was an international team, with developers based in India and the rest of the team working in the United States and Portugal.
I definitely learned a lot about how to interact with stakeholders and also how to work with developers to ensure that the UX component of the project was highlighted as each screen was developed.
Truly a great experience!
